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oVertone x Cruella

Forget blending in. We were born to stand out. We’re the rebels. The outcasts. The weirdos. The ones who push boundaries and color outside the lines. We’re the underdogs and the anti-heroes, and now is our time to rewrite the rules and redefine fashion, one notoriously bold, Cruella-inspired look at a time.

Cruella de Vil might not spark a lot of moral inspiration (or, you know, any), but when it comes to Emma Stone’s rendition of the classic character, the hair goals are real. Between her signature dual-toned look and the bright red hue she rocks at different parts of the upcoming Disney film, you might find your fingers itching for the hair dye. Thanks to the color conditioning wizards at oVertone, you can get your Cruella hair fix.

THE TEAM
CREATIVE DIRECTOR: SHANNA POLESOVSKY
ASSOCIATE CREATIVE DIRECTOR: JESSICA COLON
ART DIRECTOR: ELISE SCHMIEDER
VIDEOGRAPHER & EDITOR: BAILEY EVERS
PHOTOGRAPHER: SETH HARRINGTON
DESIGNERS: WINNIE HEFNER, SAIYA KOCLANES, LIV CARTER
COPYWRITER: ALEE SCHWARZ

MODELS: ALEXANDRA KIM, AMANI BATURA, CASEY EICKHOFF,
CHRISTIAN DEANDRE HARRIS, KATE SOMMERS, TRACEY SCHEIB,
JORDAN MCCLENDON, TRE MCCLENDON
HAIR: HANNAH EVANS, TAYLOR HOUSER
MAKEUP: KATELYN SIMKINS
NAILS: CASSIE MEDINA
LOCATION: GRANT-HUMPHREY MANSION
A/C: MOLLY FAREWELL

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